3 min read
Situation
Tasked with designing an advertiser dashboard for a new AI-driven, performance-based ad network. The goal: make campaign creation faster and easier for small-to-mid-sized e-commerce brands and non-technical marketers, while still offering advanced controls for experienced advertisers.
Company
Influence (Stealth Startup)
Platform
AI Dashboard
Year
2025
Task
Create an MVP that allows advertisers to:
Set budgets and targeting preferences
Track performance across placements and channels
Receive contextual AI recommendations for optimization
Action
Research
Conducted in-depth walkthroughs of Meta Ads and Google Ads to identify pain points and winning patterns.
Design
1. Conversational AI-First Campaign Creation
A campaign setup mode driven entirely by natural language. Advertisers describe their goals, product details, and audience preferences, and the AI instantly generates a complete, editable campaign—covering objectives, creatives, targeting, and budget. The interface uses a split-pane layout: navigation steps on the left, the active workspace in the center, and the AI assistant on the right for contextual recommendations and quick edits.
2. Create Campaigns
A familiar, step-by-step campaign setup where each stage—goal selection, creative upload, targeting, budget, bidding—includes inline AI prompts. Users can ask for recommendations without leaving the page, getting instant suggestions for objectives, audiences, and budgets. This flow blends the predictability of traditional ad platforms with the speed and convenience of AI guidance.
Some Screens from the Flow
Result
Reduced campaign setup time by ~50% through guided AI inputs.
Delivered a scalable, user-friendly interface balancing simplicity for beginners and depth for advanced marketers.
Provided a foundation for an AI-first marketing experience that can grow with user sophistication
